# Client Brief Template

## 1. Account Snapshot
- Company:
- Segment:
- ARR band:
- Current tools:
- Strategic initiative:

## 2. Desired Outcomes
- Outcome 1:
- Outcome 2:
- Outcome 3:

## 3. Pain + Urgency
- Primary pain:
- Business impact:
- Timing driver:

## 4. Stakeholders
| Name | Role | Influence | Position | Notes |
|---|---|---|---|---|

## 5. Risks + Mitigations
| Risk | Probability | Impact | Mitigation | Owner |
|---|---|---|---|---|